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Optimising P&L in Mature Pharma Portfolios: Techniques for Sustainable Growth
Optimize mature pharma portfolios via SKU rationalization, strategic pricing, inventory management, and boosted sales productivity. Leverage push-pull distribution and digital tools to expand in India's rural, extra-urban markets.

Inderjit Sood
Feb 214 min read


Ten proven levers to optimise P&L in mature pharma portfolios
Optimize mature pharma portfolios by refining price-pack architecture, boosting field force productivity with digital tools, SKU rationalization, digital detailing, and expanding in India's rural markets via push-pull hubs and sales visibility.

Inderjit Sood
Feb 133 min read
