The rural opportunity
Why you need to consider covering extra-urban and rural population centers.
85 Cr
Rural & Ex-Urban population
4 Lakh
Villages with > 10k population
25 Markets
Avg. number of markets covered by 1 Sales Rep
Challenge
What holds organizations back?
Inefficient Selling
Say reps have a portfolio of 10 brands
↓
They are able to confidently sell only 3 brands on average
↓
Doctor prescribes 1 brand
In-Trading
There is a marked increase in trading between regions and HQs
Lifecycle of Brand
The brand has moved from innovative to mature, but the way of marketing and selling strategy remained the same.
Solution
Work with Medstry
Choose Medstry for your brand's revitalization. With decades of experience, a seasoned team, and deep industry relationships, we offer a unique commercial model that restructures marketing communication and develops a digital infrastructure to expand product reach, especially in extra urban and rural markets. Boost your EBITA and reach your full potential with Medstry.
Get Started with Medstry
Medstry is committed to exceeding your needs. Questions, comments or special requests? We’d love to hear from you, so don’t hesitate in reaching out today.