Grow Mature and Tail-End Brands in Extra Urban & Rural Markets
Medstry identifies winning brands in your portfolio, restructures marketing communication, and develops a digital infrastructure to expand product reach and boost your EBITA.
The rural opportunity
Why you need to consider covering extra-urban and rural population centers.
Rural & Ex-Urban population
Villages with > 10k population
Avg. number of markets covered by 1 Sales Rep
Expect to generate
168 Cr / Year
Assumptions: The minimum business/ market/ month = Rs. 4,000. One Rep / HQ generates business of Rs. 1 lakh/month. 120 Reps/month Pan India generates Rs. 14 Cr
What holds organizations back?
Say reps have a portfolio of 10 brands
They are able to confidently sell only 3 brands on average
Doctor prescribes 1 brand
There is a marked increase in trading between regions and HQs
Lifecycle of Brand
The brand has moved from innovative to mature, but the way of marketing and selling strategy remained the same.
Work with Medstry
Choose Medstry for your brand's revitalization. With decades of experience, a seasoned team, and deep industry relationships, we offer a unique commercial model that restructures marketing communication and develops a digital infrastructure to expand product reach, especially in extra urban and rural markets. Boost your EBITA and reach your full potential with Medstry.
Professional Field force
Pan India Market Experience
Unique Commercial Model