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Turn Laggard Tail End Brands Profitable

We revitalise declining brands to help free up your tied down CAPEX, and boost your top line.

What are Tail End Brands?

Products with low sales volumes, typically generating less than Rs.10 cr in annual revenue. These brands may be nearing the end of their lifecycle if not supported well.

Under 10 Cr

annual revenue


product inventory piled up



Challenge Selling
Tail End Brands

Inefficient Selling

Say reps have a portfolio of 10 brands

They are able to confidently sell only 3 brands on average

Doctor prescribes 1 brand

Expiring Stock

With the lack of sales, stock piles up -- blocking your CAPEX. Plus the stock inches closer to expiry.

Lack of investment

The product gets pushed down even further because the org doesn't invest into revamping its messaging and positioning.


Work with Medstry

Choose Medstry for your brand's revitalization. With decades of experience, a seasoned team, and deep industry relationships, we offer a unique commercial model that restructures marketing communication and develops a digital infrastructure to expand product reach, especially in extra urban and rural markets. Boost your EBITA and reach your full potential with Medstry.

Get Started with Medstry

Medstry is committed to exceeding your needs. Questions, comments or special requests? We’d love to hear from you, so don’t hesitate in reaching out today.

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