What are Tail End Brands?
Products with low sales volumes, typically generating less than Rs.10 cr in annual revenue. These brands may be nearing the end of their lifecycle if not supported well.
Under 10 Cr
product inventory piled up
Tail End Brands
Say reps have a portfolio of 10 brands
They are able to confidently sell only 3 brands on average
Doctor prescribes 1 brand
With the lack of sales, stock piles up -- blocking your CAPEX. Plus the stock inches closer to expiry.
Lack of investment
The product gets pushed down even further because the org doesn't invest into revamping its messaging and positioning.
Work with Medstry
Choose Medstry for your brand's revitalization. With decades of experience, a seasoned team, and deep industry relationships, we offer a unique commercial model that restructures marketing communication and develops a digital infrastructure to expand product reach, especially in extra urban and rural markets. Boost your EBITA and reach your full potential with Medstry.