What are Mature Brands?
Established pharmaceutical products that have been on the market for a significant period of time and have reached their peak in terms of sales and market share.
> 10 years
in the market
sales from tier 2 or below
Huge Field Force
Running a team of experiences reps costs a lot. Better have them sell higher margin products.
There is a marked increase in trading between regions and HQs
Lifecycle of Brand
The brand has moved from innovative to mature, but the way of marketing and selling strategy remained the same.
Work with Medstry
Choose Medstry for your brand's revitalization. With decades of experience, a seasoned team, and deep industry relationships, we offer a unique commercial model that restructures marketing communication and develops a digital infrastructure to expand product reach, especially in extra urban and rural markets. Boost your EBITA and reach your full potential with Medstry.