What are Mature Brands?
Established pharmaceutical products that have been on the market for a significant period of time and have reached their peak in terms of sales and market share.
> 10 years
in the market
40%
sales from tier 2 or below
30:70
direct:unknown sale
Challenge Selling
Mature Brands
Huge Field Force
Cost
Running a team of experiences reps costs a lot. Better have them sell higher margin products.
In-Trading
There is a marked increase in trading between regions and HQs
Lifecycle of Brand
The brand has moved from innovative to mature, but the way of marketing and selling strategy remained the same.
Solution
Work with Medstry
Choose Medstry for your brand's revitalization. With decades of experience, a seasoned team, and deep industry relationships, we offer a unique commercial model that restructures marketing communication and develops a digital infrastructure to expand product reach, especially in extra urban and rural markets. Boost your EBITA and reach your full potential with Medstry.
Get Started with Medstry
Medstry is committed to exceeding your needs. Questions, comments or special requests? We’d love to hear from you, so don’t hesitate in reaching out today.