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Building the Digital Backbone: Expanding Pharma Reach with Medstry

Building the Digital Backbone: Expanding Pharma Reach with Medstry

Building the Digital Backbone: Expanding Pharma Reach with Medstry

Pooja Sood

Dec 19, 20253 min read

Patient-Powered Growth: How Demand Generation Beats Supply Push in Underserved Markets

Patient-Powered Growth: How Demand Generation Beats Supply Push in Underserved Markets

Patient-Powered Growth: How Demand Generation Beats Supply Push in Underserved Markets

Inderjit Sood

Jul 16, 20257 min read

Field Force 2.0: The 5 Non-Negotiable Traits of High-Performing Teams in India's Heartland

Field Force 2.0: The 5 Non-Negotiable Traits of High-Performing Teams in India's Heartland

Field Force 2.0: The 5 Non-Negotiable Traits of High-Performing Teams in India's Heartland

Inderjit Sood

Jul 16, 20256 min read

The Chemist Revolution: How Retail Pharmacists Drive 60% of Treatment Decisions in Semi-Urban India

The Chemist Revolution: How Retail Pharmacists Drive 60% of Treatment Decisions in Semi-Urban India

The Chemist Revolution: How Retail Pharmacists Drive 60% of Treatment Decisions in Semi-Urban India

Inderjit Sood

Jul 16, 20256 min read

The $8 Billion Blind Spot: Why Big Pharma Keeps Losing to Local Players in Tier 2 Markets

The $8 Billion Blind Spot: Why Big Pharma Keeps Losing to Local Players in Tier 2 Markets

The $8 Billion Blind Spot: Why Big Pharma Keeps Losing to Local Players in Tier 2 Markets

Inderjit Sood

Jul 16, 20255 min read

Rural India ROI: The Secret Strategy Delivering 40% Higher Margins Than Metro Markets

Rural India ROI: The Secret Strategy Delivering 40% Higher Margins Than Metro Markets

Rural India ROI: The Secret Strategy Delivering 40% Higher Margins Than Metro Markets

Inderjit Sood

Jul 16, 20256 min read

Stop Chasing Unicorns: How Mature Brands Are Outperforming New Launches 3-to-1

Stop Chasing Unicorns: How Mature Brands Are Outperforming New Launches 3-to-1

Stop Chasing Unicorns: How Mature Brands Are Outperforming New Launches 3-to-1

Inderjit Sood

Jul 16, 20256 min read

The $15 Billion Opportunity Big Pharma Is Missing: Why Tier 3 Markets Will Define the Next Decade

The $15 Billion Opportunity Big Pharma Is Missing: Why Tier 3 Markets Will Define the Next Decade

The $15 Billion Opportunity Big Pharma Is Missing: Why Tier 3 Markets Will Define the Next Decade

Inderjit Sood

Jul 16, 20255 min read

Why Tier 3 Markets Are Pharma's Next Growth Engine, and How to Win There

Why Tier 3 Markets Are Pharma's Next Growth Engine, and How to Win There

Why Tier 3 Markets Are Pharma's Next Growth Engine, and How to Win There

Inderjit Sood

Jul 16, 20255 min read

What to Include in a Tail-End Brand Revitalization Business Case

Inderjit Sood

Jul 16, 20252 min read

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