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Revitalise Mature Healthcare Brands: 9 Data-led Strategies to Boost Profitability in India
Nine data-driven strategies can revitalize mature Indian healthcare brands by optimizing portfolios, leveraging digital marketing, enhancing field force productivity, expanding rural reach, improving trade spend, and investing in digital infrastructure to boost profitability and growth.

Inderjit Sood
6 days ago3 min read


From Dormant to Dominant: Strategic Levers to Unlock Underleveraged Pharma Brands
Unlock growth in underleveraged pharma brands by optimizing portfolios, refreshing value propositions, targeting extra-urban markets via hub-and-spoke models, enhancing field force productivity, and leveraging digital strategies.

Inderjit Sood
Feb 183 min read
