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Effective Push-Pull Models for Managing Pharma Inventory in Diverse Indian Markets
Medstry’s hybrid push-pull model tailors pharma inventory management for India's diverse markets, reducing stock-outs and expiries via regional hubs, VMI, demand forecasting, risk analytics, and digital OMS/DMS.
Inderjit Sood
Mar 114 min read
Channel Marketing 2.0: How to Expand Pharma Reach in India’s Tier 3–6 Markets
Medstry’s Channel Marketing 2.0 targets India’s tier 3–6 markets via micro-distributors, digital tools, chemist loyalty, and demand analytics to boost rural pharma reach, sales visibility, and last-mile delivery.
Inderjit Sood
Mar 14 min read
