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Turning Cost Centers into Quiet Winners: A New Approach to Brand Retirement

Inderjit Sood

Jun 15, 20253 min read

Why Your Quietest Brands Deserve a Second Look—Especially in Extra-Urban Markets

Why Your Quietest Brands Deserve a Second Look—Especially in Extra-Urban Markets

Why Your Quietest Brands Deserve a Second Look—Especially in Extra-Urban Markets

Inderjit Sood

Jun 15, 20253 min read

Channel, Digital, or Physical? Choosing the Right Sales Mix for Your Pharma Brand

Inderjit Sood

Jun 14, 20254 min read

What Most Pharma Teams Miss About Tail-End Brands—and Why It’s Costing Them Millions

What Most Pharma Teams Miss About Tail-End Brands—and Why It’s Costing Them Millions

What Most Pharma Teams Miss About Tail-End Brands—and Why It’s Costing Them Millions

Inderjit Sood

Jun 14, 20254 min read

The Untapped Power of Mature Brands: How to Reignite Growth Without Reinventing the Molecule

The Untapped Power of Mature Brands: How to Reignite Growth Without Reinventing the Molecule

The Untapped Power of Mature Brands: How to Reignite Growth Without Reinventing the Molecule

Inderjit Sood

Jun 13, 20255 min read

Tail-End Doesn’t Mean Dead-End: Commercial Strategies That Actually Work

Tail-End Doesn’t Mean Dead-End: Commercial Strategies That Actually Work

Tail-End Doesn’t Mean Dead-End: Commercial Strategies That Actually Work

Inderjit Sood

Jun 13, 20253 min read

The Hidden Value of Forgotten Brands: How to Revive Products at the Edge of Delisting

The Hidden Value of Forgotten Brands: How to Revive Products at the Edge of Delisting

The Hidden Value of Forgotten Brands: How to Revive Products at the Edge of Delisting

Inderjit Sood

Jun 13, 20253 min read

What Big Pharma Gets Wrong About Tier 2 and 3 Markets—And How to Fix It

What Big Pharma Gets Wrong About Tier 2 and 3 Markets—And How to Fix It

What Big Pharma Gets Wrong About Tier 2 and 3 Markets—And How to Fix It

Inderjit Sood

Jun 13, 20255 min read

AI for All: Low-Cost Tech to Boost Patient Engagement in Rural India

AI for All: Low-Cost Tech to Boost Patient Engagement in Rural India

AI for All: Low-Cost Tech to Boost Patient Engagement in Rural India

Inderjit Sood

Jun 12, 20253 min read

Healthcare Beyond the Metro: Why Pharma Can’t Afford to Ignore India’s Next Billion

Healthcare Beyond the Metro: Why Pharma Can’t Afford to Ignore India’s Next Billion

Healthcare Beyond the Metro: Why Pharma Can’t Afford to Ignore India’s Next Billion

Inderjit Sood

Jun 12, 20255 min read

Aligning Commercial Goals with Health Access: The Case for Tail-End Brand Revival

Inderjit Sood

Jun 12, 20255 min read

From Push to Pull: How Patient Awareness Fuels Demand in Underserved Markets

From Push to Pull: How Patient Awareness Fuels Demand in Underserved Markets

From Push to Pull: How Patient Awareness Fuels Demand in Underserved Markets

Inderjit Sood

Jun 12, 20255 min read

Why Tier 3 Markets Are Pharma’s Next Growth Engine—And How to Win There

Why Tier 3 Markets Are Pharma’s Next Growth Engine—And How to Win There

Why Tier 3 Markets Are Pharma’s Next Growth Engine—And How to Win There

Inderjit Sood

Jun 11, 20255 min read

Maximizing the Value: Strategies for Harnessing the Potential of Tail-End Brands in Pharma

Maximizing the Value: Strategies for Harnessing the Potential of Tail-End Brands in Pharma

Maximizing the Value: Strategies for Harnessing the Potential of Tail-End Brands in Pharma

Inderjit Sood

Feb 6, 20252 min read

Rewriting the Rules: Unlocking the Hidden Potential of Healthcare Brands in Rural India

Rewriting the Rules: Unlocking the Hidden Potential of Healthcare Brands in Rural India

Rewriting the Rules: Unlocking the Hidden Potential of Healthcare Brands in Rural India

Inderjit Sood

Jan 9, 20253 min read

Revitalizing Mature Healthcare Brands in Emerging Markets

Revitalizing Mature Healthcare Brands in Emerging Markets

Revitalizing Mature Healthcare Brands in Emerging Markets

Inderjit Sood

Jan 9, 20253 min read

Pharma industry trends and solutions in 2021

Inderjit Sood

Sep 20, 20210 min read

5 rules for digital transformation from Bayer’s Chief Digital Officer

5 rules for digital transformation from Bayer’s Chief Digital Officer

5 rules for digital transformation from Bayer’s Chief Digital Officer

Inderjit Sood

Dec 16, 20202 min read

What is pharmaceutical industry

What is pharmaceutical industry

What is pharmaceutical industry

Inderjit Sood

Dec 16, 20202 min read

A prescription for blockchain in health care

A prescription for blockchain in health care

A prescription for blockchain in health care

Inderjit Sood

Dec 16, 20202 min read

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