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OTC Growth Unlocked: Smarter Distribution and Inventory Frameworks for India’s Extra‑Urban Markets
Optimize OTC growth in India's extra-urban markets by adopting smarter distribution, inventory management (FIFO, VMI), hub-and-spoke models, demand sensing, and strong channel partner engagement to boost sales and reduce losses.
Inderjit Sood
Mar 294 min read
Effective Push-Pull Inventory for OTC Healthcare: Cut Expiries, Free Cash, Win Rural India
A hybrid push-pull inventory model cuts expiry rates, frees cash, improves demand forecasting, enhances rural distribution, and boosts OTC healthcare growth in India's challenging markets.
Inderjit Sood
Mar 214 min read
